Have you ever found yourself striving to achieve a goal but finding it nearly impossible given limited time and/or resources? I find this is a problem that many of our clients face, and I wanted to share with you a story that inspired me. It helped me realize that nothing is impossible, and if we can just think outside the box, we can take the bull by the horns and defy seemingly insurmountable odds.
The story begins with a 24-year-old boy who had just finished a summer internship with a tiny software company. The people at this company were determined to create the first generation of educational computer games. They decided to hire the intern to work for them full time and assigned him with the task of starting a new brand. To do this, he would acquire science fiction stories and turn them into literary adventure games. The company had already acquired a few novels, and he was tasked with acquiring others and turning them into products that could be sold in stores nationwide. The problem was that he was lent just 3 programmers to help him with the project, and he was supposed to ship the products by Christmas.
Rather than succumb to the hopelessness of the situation, the boy decided to start a newsletter. In it, he highlighted the work of every person who worked on his products, the breakthroughs they had, and the exciting new ground they were breaking. He published this newsletter twice a week and sent it through interoffice mail to everyone in the company. Through the newsletter, he created a community, and others quickly wanted to be a part of it. Soon, he had 6 programmers helping him out in their spare time, and eventually, he would have 29 programmers working under his leadership. In the end, he shipped 5 products by Christmas, and ALL OF THEM went gold. Thanks to his unconventional thinking, the company was able to bring in millions of dollars in revenue and stay afloat.
This 24-year-old boy was Seth Godin, and you may know him as a renowned speaker and entrepreneur, a best-selling author, and the most popular marketing blogger in the world. He and his book, Tribes (from which this story was taken), were also the inspiration behind the creation of BE AN iDEA LEADER. We can all learn from Seth’s experience. It doesn’t matter whether you are an entrepreneur or an employee, a manager or someone first starting out. What matters is that no matter what position you are in, you make the conscious choice to LEAD others, believe in your ideas, and believe in yourself.
This blog post is written by an iDEA COACH, Jessica Pearl