Have you gone public with your idea? Going public can start with simple things, like adding your idea to your e-mail signature, starting a blog, promoting yourself on Facebook, or creating a website, but it’s not always about putting your idea in writing. I am going to let you in on one of the best kept marketing secrets around. You will be able to take your idea to the next level if you can SUCCESSFULLY DEVELOP NEW RELATIONSHIPS and NURTURE EXISTING ONES. I have seen this work for me time and time again, and it can work for you too.
What do I mean by this? It’s important to constantly put yourself in situations where you can talk about what you do while meeting people who share a common interest, idea-related or otherwise. Some of these situations may seem obvious, but others are not so obvious. Obvious situations could be an industry networking event, a going away party for a mutual friend, or an extracurricular activity that you are passionate about. But is it actually possible to meet clients on an airplane or a subway? I am living proof that it is.
Recently, I was on an 8 hour plane ride home to New York and was seated next to a gentleman that I didn’t know. We began making small talk, and then he started to tell me about some of the work he does to help people. At first, he seemed hesitant to “talk shop” with me, but I was curious and he gradually began to reveal more. It was an 8 hour flight after all so we quickly got to know each other. I also mentioned to him that I was an iDEA coach. The more I listened to him, the more I began to realize that he had unique perspectives, knowledge, and techniques that really produced life changing results. Thinking as an iDEA coach, I realized the time was right for him to take this passion to the next level and to start thinking about it from a business perspective.
We had a very productive plane coaching session, and even though New York was only a connection for him as opposed to his home, he asked if I do coaching over Skype. Suddenly an 8 hour plane ride which could have been spent playing Sudoku or watching a movie to pass the time became a business development session. I was able to fine tune my coaching skills and attract a client just by making my passion known and taking an interest in my fellow passenger’s life.
Let this be a lesson- make a conscious effort to constantly cultivate your idea through your relationships. Often, it’s not the people who are obvious at first that can be your best clients, most fervent promoters, and most meaningful business partners.
This Blog Post is written by an iDEA COACH, Jessica Pearl